Restaurant & Bar.
GISCEL IN RESTAURANT.
SPECIFICATIONS, AUDIENCE AND DESIGN
Restaurants and bars are social and recreational environments which generally suggests that people who visit them want to be there, giving advertisers the opportunity to reach customers in a positive setting. The wide range of locations offered through Campsite already guarantees access to segmented audiences (such as business people, students, etc.) and since people associate their identity to the places where they want to be and be seen, targeting possibilities become even more precise.
Why choose the restaurant and bar environment?
Advertising in this network is what we like to call a safe bet. Consumption habits are dramatically shifting; the news is consumed on mobile devices such as tablets, and television shows are rarely watched via cable TV anymore, but what about social activities? We are fairly certain that happy hours, dinner & a movie and general invites like “let’s get a drink” aren’t going anywhere anytime soon.
They say you are what you eat and this expression is especially true with Restobar audiences. The establishments selected for this environment are diverse and carefully evaluated to ensure that their categorization is on point. Looking for business crowds during lunchtime, vegan yogis during tea time or game day fanatics? This network will allow you to reach them and to display your advertising to consumers sharing similar states of mind.
Washrooms have between 90 to 120 seconds of prime dwell time, where consumers have very little distractions. Hence,its the perfect setting for longer and more informative creatives. This also means that metrics can be based on views and it is a very good idea to opt for a digital video strategy.
The beauty of digital is its malleable nature; it’s not a simple static linear narrative anymore, creatives can be adapted to truly fit the environment they will play in. Think HTML5, sound and real-time connected screens: the possibilities to deliver contextual, intelligent and useful content are almost endless. It’s possible to show relevant content based on time, weather, and holidays (anything really, you decide!) in locations where people have specific styles and well-defined interests: it’s bound to be effective.
Specifications
Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative will most likely share the screen with content such as weather information and news ticker.
