AIRPORTS.
GISCEL IN AIRPORTS.
SPECIFICATIONS, AUDIENCE AND DESIGN
Available in major international airports, these screens are strategically positioned near departure gates where passengers wait to board their flights (and where scores of employees work daily). When combined, the terminals welcome close to 20 million passengers per year and produce over a million views per week. Positioned side-by-side, one screen displays advertising, while the other attracts the eyes by delivering real-time news, weather and entertainment 24/7.
Why choose the airport environment?
The two-screen displays attract attention to your creative in an environment where waiting is the norm, making for customer engagement and brand recall opportunities that are hard to come by. Multiple screens throughout the terminal, situated at the departure gates, create a domination-effect and the ability to inform and entertain all travellers whether they’re coming or going, waiting or lingering.
The airport environment is unlike any other when it comes to dwell time. Travellers are forced to spend hours in a captive environment, waiting for their flights. Whether they prefer to quietly stay put at their gate or to walk around, there are opportunities for repeated exposure along the way.
Airport travellers are often amongst the most desirable audiences for advertisers: they boast higher-than-average incomes, have access to higher education and are likely to hold a managerial position. They consist of executives travelling for business, families on vacation or child-free couples and singles sneaking a getaway; each group possessing immense spending power.
Whether you’re looking to reach affluent domestic or international travellers, target specific customer profiles or simply achieve mass exposure, this environment is a great fit. Domestic brands can reach people going on vacations (that will inevitably come back) and international brands can influence travellers to try their products once they’ve reached their destination. Win-win.
