Business office
GISCEL IN BUSINESS OFFICE.
SPECIFICATIONS, AUDIENCE AND DESIGN
Office towers are prime, premium settings in which to find an extremely precise and desirable audience: business professionals. So for advertisers, digital screens in office towers are the perfect platform for delivering their message alongside breaking news, local weather, and building content. Place-based corporate networks, often viewed as a symbol of the high-end commercial environment, engage the business crowd in those rare moments of their day when they’re forced to wait: lobbies and elevators. However busy they are, most people will gladly skip the awkwardness of elevator small talk in favour of keeping their eyes on the screens.
Why choose the office environment?
The office environment delivers to a defined audience that’s often hard to reach: executives, managers, and professionals. By pairing meaningful content that keeps this business crowd up to speed on current affairs with relevant advertising, the screens efficiently connect viewers with brands and their message. In doing so, the screens quietly contribute to providing a better sense of work-life balance as well as would, say, suggestion boxes in the office.
This affluent audience includes anyone from young professionals entering the workforce to the top executives leading US biggest corporations. For advertisers looking to target professionals, managers and executives, the Office Network is as targeted as it gets: not only does it speak to like-minded, goal-oriented business people, but it can even target them by industry. Appealing to accountants, lawyers, engineers, or pharmaceutical representatives (or all of the above)? Each building has specific tenants that can be selected.
Giscel is a perfect match for high-end labels. Simply put, the office crowds are busy people with big spending power and a desire to keep things cool and classy when they’re not at work. Often early adopters, they appreciate the feeling of exclusivity and limited-edition concepts. And because money’s no object, they’re a great fit for premium brands.
The average elevator rider makes six trips daily, which translates into multiple opportunities to view an ad at various times throughout the workday. Better still, advertisers can adapt their messaging to specific times of the day: early morning is a pretty perfect time to suggest a new coffee machine, lunchtime’s prime time to talk food and fashion, and late evening’s not bad for selling them on a weekend getaway.
Specifications
Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative will most likely share the screen with content such as weather information and news ticker.
