Residential
GISCEL IN RESIDENTIAL.
SPECIFICATIONS, AUDIENCE AND DESIGN
The Residential Network gets advertisers past the locked door of lobbies and enables them to display their ads alongside timely, around-the-clock building-specific information, local weather, and news. The insight? Good things happen when you adapt your messaging to fit into your audience’s daily schedule. The respectful familiarity that exists among like-minded tenants, coupled with the safe environment of the place they call home, makes residential buildings a great place to achieve meaningful brand integration. Our screens are strategically placed in the heavy-traffic common areas of high-rise buildings to enhance the resident experience.
Why choose the residential condo environment?
Advertising in an environment where there’s a strong sense of community can be quite effective for a company. Whether you’re looking to promote a small local business or make a local impact as a global brand, you’ll get a massive head start by reaching consumers during their daily routines. Not to mention that you can get downright specific in your targeting. Beyond their home address, you can select your audience based on their household income, education level, or primary occupation.
Close to one hundred percent of the people who see your advertising will be locals or people looking to live like a local for some time (think Airbnb and such). Not only does it make sense for business next door to advertise its products or services, it’s a great opportunity to develop new habits among customers. Want to speak to the newcomers to the neighborhood? The Residential Building network is a great place to introduce them to your business and let them know where to look for you.
The Digital Residential Network cuts through the clutter of traditional media vehicles—flyers, newspapers, direct mail, and such—at a fraction of the cost. Advertisers can easily update their creative in real time without the hassle of reprinting and redistributing an ad. The screens provide added value to tenants by allowing them to catch up on news, local weather, and building announcements. Your brand can be a part of that added value, perhaps more importantly, associated with added value.
Digital signage is a very effective way to harness an audience’s attention while making the atmosphere livelier. In any environment, being able to command attention to content is valuable; in the residential building, it’s all the more valuable, as there are no other sources of advertising or entertainment in the area. Not only does that help to create a more engaging experience, it also allows for a more subtle approach because you’re not competing with a loud environment.
Specifications
Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative will most likely share the screen with content such as weather information and news ticker.
