Grocery Store
GISCEL IN GROCERY STORE.
SPECIFICATIONS, AUDIENCE AND DESIGN
Grocery environment is powered by a true 21st century place-based digital network, offering a well-balanced entertaining loop of ads and branded content to customers where “a little wait” is always inescapable: the check-out line. Statistically speaking, 95% of Canadians visited a grocery store an average of 1.6 times in the past week; all of them having to make a stop at the cash register. Whether your brand is looking to drive impulse purchases, reinforce a product’s user-friendly image or simply gain notoriety, this is a location where people definitely line up to see your ad.
Why choose the Grocery Store environment?
When asked if watching the content on these screens helps pass the time more effectively, 84% of shoppers agreed. Entertaining customers at the checkout line is the main opportunity, but keep in mind that cash register lanes are also visible throughout the grocery shopping trip. That’s right; an IPSOS study revealed that shoppers see an average of 2.5 screens during their grocery store visit. Whether the customers are doing a general stock up trip or a quick-paced pit stop, the catchy wall of HD screens will always greet them before the cashier does or suggest a product before they continue to the next aisle.
A consumer in “grocery shopping mode” is in the process of planning and actively making selections. The screens are a direct communication tool for brands, products and services to reach the primary grocery shoppers (and, chances are, the household decision makers) exactly during that decision-making process.
When it comes to grocery shopping, most people have a preferred location and more often than not, is close to their primary residence. This means that advertising in this environment not only allows you to stand out in the shopping experience, but gives you the opportunity to do so in a community setting as well. Whether you are looking for a suburban thirtysomething or a downtown student, you will be able to reach out to the person you are specifically looking for.
Let’s be honest, nobody needs to be convinced that most of the population regularly goes to the grocery store. This environment offers multiple opportunities to consistently communicate with primary grocery shoppers, since every customer who enters the store must go through the check-out to exit, often doing-so several times a month.
Specifications
Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative will most likely share the screen with content such as weather information and news ticker.
