Shopping Center
GISCEL IN SHOPPING CENTER.
SPECIFICATIONS, AUDIENCE AND DESIGN
As the average time spent per visit is over 70 minutes, digital advertising in shopping malls not only generates high traffic and frequency, but also touches customers at various moments during their shopping experience. Advertise in malls to people who are already on their way to a retail location and are likely to be willing to spend money. Using a medium that is so close to a point of sale opens up a wide range of strategic possibilities, such as providing directions to your business, enhancing brand recognition, or promoting exclusive offers.
Why choose the shopping center environment?
Although it is definitely the main event, consumers are not visiting malls just for the shopping; they are browsing, socializing and eating. Online shopping is on the rise, and while the numbers keep increasing, the growth rate is quite slow. There is a great deal of research being done online, yes, but most consumers still prefer making the purchase in person. Did you know that 87% of the population has visited a shopping mall during the last 4 weeks?
A consumer in shopping mode is constantly in the process of making selections. The screens are a direct communication tool for brands, products and services to reach shoppers exactly during that decision-making process. Well-integrated communications enhance shoppers’ experience and improve your campaign’s performance.
When it comes to shopping, most people have a preferred location and more often than not, it is close to their primary residence. This means that advertising in this environment not only allows you to stand out during the shopping experience, but it also gives you the opportunity to do so in a community setting. Whether you are looking for suburban thirtysomething individuals or a downtown student, you are able to reach for a diverse and relevant audience.
Since a shopping mall usually has a loyal customer base, target marketing can be carried out based on the demographics of its neighbourhood. Whether it is an ethnic, young, mature, family-oriented or professional portfolio, there are many options to ensure that you reach your target market.
Specifications
Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative will most likely share the screen with content such as weather information and news ticker.
