Bodega Stores
GISCEL IN BODEGA STORE.
SPECIFICATIONS, AUDIENCE AND DESIGN
Bodega stores are local neighborhood retail locations that are frequented by people of all ages who are on the go. Whether it’s to buy snacks, lottery tickets or cigarettes, each location has a set of loyal customers. Customers visit their local store up to ten times a month; which can become a well-established habit. This provides advertisers with the opportunity to have repeated impressions on their prospective customers and achieve a greater reach in very specific areas… particularly if it’s Lotto Day (yes, dwell time really does spike during those days!)
Why choose the bodega store environment?
There are 23,000 convenience stores in the country and 1 in 3 Canadians shop there every day! An average convenience store has 500 people visit on a daily basis. Need we say more?
Due to the frequency of repeated visits, these impressions lead to greater ad recall. While in line or at the cash, customers are exposed to the ads and have no opportunity to escape them or perceive them as intrusive.
Since a convenience store has a loyal customer base, target marketing can be carried out based on the demographics of a neighbourhood. Whether it is an ethnic, young, mature, family-oriented, professional, or other person, there are many options to ensure you reach your target market.
Specifications
Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative will most likely share the screen with content such as weather information and news ticker.
