CAMPUSES
GISCEL ON CAMPUSES
SPECIFICATIONS, AUDIENCE AND DESIGN
Campuses are the best places to connect with gen z, one of the most notorious target markets in advertising. These young adults spend a lot of time on campus between going to class and hanging out with friends. Campuses are a perfect setting for lifestyle, entertainment, and food firms to deliver their marketing messages with a captive audience because they have screens strategically placed in high-traffic locations.
Why choose the campus environment?
Gen z is tech-savvy, wary of advertising and oftentimes hard to reach via online and mobile ads. Yet research has shown that this generation is more receptive to Giscel than any other channel, making campuses an ideal location to reach an educated portion of this audience.
Most students are on campus five days a week, and many show up on the weekend for study sessions and extracurricular activities. Advertisers can easily reach their audience multiple times, and even coordinate a geofenced mobile campaign for added multi-channel touchpoints.
Whether studying in the library, eating in the cafeteria or lounging outside, students have time to kill between classes. A Giscel campaign can not only catch the audience’s attention but a strong CTA can also drive results, particularly for online shopping and social media interaction.
