Billboards
GISCEL IN BILLBOARDS
SPECIFICATION, AUDIENCE AND DESIGN
Large Digital formats, just like Billboards, are natural attention-grabbers. Positioned to catch on-the-move crowds along the country’s busiest routes, high-traffic business intersections and urban centers, these digital screens provide great visibility with rich high-resolution images. Not only do their sizes naturally grab attention from drivers and pedestrians, they coat your brand with a very high-end image. Some say “Bigger is better”; in this case, we completely agree.
Why choose the Billboard environment?
Giscel digital Billboards creates an opportunity to customize a message on a flexible and dynamic medium that can be altered in real time to best reach your audience. Large, vibrant, brilliant screens attract your consumer base in a non-invasive and engaging way as they navigate through their day-to-day routines.
Getting your message out to more than one hundred thousand drivers every day is a pretty great start to spreading your message. Although it is difficult to define a specific audience for large formats, the key word here is quantity. Here, we can guarantee that a lot of individuals will be in their car and will look at the billboard.
The beauty of digital is its flexible nature; it’s no longer just a simple static linear narrative, creatives may be adapted to precisely fit the environment they will play in. The possibilities are close to endless when it comes to engaging consumers with large digital screens. Creative domination? Dayparting strategy? Real-time contextual messaging? It’s possible to show relevant content based on time, weather, and vacation (anything really, you’re the boss).
In the urban areas, there not a day goes by without us hearing about rush hour road conditions on the radio. It is no secret that a majority of professionals are stuck in traffic twice a day, every day. Not only can you customize your messaging based on the time it’ll be viewed (think rush-hour mindset vs Saturday-night brain), but you can be assured that a consumer will see your messaging at various points during the day on the week and/or the weekend.
