Subway
GISCEL IN SUBWAY
SPECIFICATIONS, AUDIENCE AND DESIGN
Subway environment digital screens offer the perfect opportunity to connect daily with a highly captive mass audience. Every day, commuters rely on screens to keep them informed and entertained while they wait for the train. Those commuters are made up of a diverse group of people— professionals to students to families and everyone in between —and range in age, although most are between the 18 and 44 years old. Some might be public transit users by conviction, whereas others are using it out of necessity. Either way, one thing is clear: they all have time to engage with your brand during their commute.
In urban areas, public transit is often the preferred mode of transportation for commuters. It’s also a preferred environment for advertisers. After all, getting your message out to more than a million daily commuters is a pretty great start to reaching your target audience. Add multiple subway rides per day to the equation and the odds of having a successful, effective campaign get even better.
Having to wait for your train might be bad news for commuters, but it’s great news for advertisers. Savvy advertisers can make a 5-minute wait fly by with a little transit info and a lot of entertainment.
Many commuters use the subway several times—and at very specific times—throughout the week. Not only can you customize your messaging based on the time it’ll be viewed (think rush-hour mindset vs Saturday-night brain), but you can be assured that a consumer will see your messaging at various points during the week and weekend.
Specifications
Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative will most likely share the screen with content such as weather information and news ticker.
